As Halloween approaches, it’s time to start planning your look for the spookiest night of the year! Whether you're going for something eerie or elegant, this year’s Halloween beauty trends are all about bold statements and pop culture inspirations.
Barbiecore™ Takes Over Halloween 
Thanks to the recent Barbie movie craze, Barbiecore is set to be a major trend this Halloween. To nail the Barbie vibe, go for a flawless complexion with a rosy blush, shimmering eyeshadow, and a bold, glossy lip. Pair this with big, bouncy waves or a sleek, high ponytail to complete the iconic doll look.
Wednesday Addams: The Gothic Revival
The perfect for those who love a gothic vibe with a modern twist. To achieve this, opt for a pale complexion, deep plum or black lipstick, and smokey eye makeup. Finish the look with Wednesday’s signature pigtail braids or sleek, straight hair with a center part.
Beetlejuice: Stripes and Spookiness
The return of the classic Beetlejuice style is another trend for Halloween 2024. With its iconic black-and-white stripes and ghoulish flair, this look is fun and haunting. To create the Beetlejuice vibe, go for a ghostly pale complexion, darkened eyes with purple and green undertones, and wild, teased hair that’s tinged with green. Pair it with striped clothing and eerie, exaggerated makeup to bring the character to life.
Villainous Vibes: Disney™ Edition
Disney villains are always a Halloween favorite, but this year, expect to see more creative interpretations of these iconic characters. From Maleficent’s sharp contouring and dark lips to Cruella’s black-and-white hair and dramatic eyeliner, the key is to exaggerate features and embrace a bold color palette. Consider adding theatrical elements like colored contact lenses, glittery body paint, or exaggerated false lashes to elevate your villainous look.
Elemental Beauty: Fire, Water, Earth, Air 
This year, channeling the elements is a major trend, with looks inspired by fire, water, earth, and air. For a fiery look, go for bold red and orange makeup with tousled, voluminous hair. Water-inspired looks can include shimmery blue and teal eyeshadows with wet-look waves or braids. Earthy tones like browns and greens paired with natural, textured hairstyles are perfect for an earth-inspired look. For air, opt for light, airy makeup with white or silver accents and wispy, wind-swept hair.
Iconic Horror
From nightmarish films such as Nightmare on Elm Street to grisly horror films like 13 Ghosts, the season is all about embracing the fun of fear. Halloween is the perfect time to celebrate the iconic figures of horror, reminding us that sometimes, a little fright can be a lot of fun!
All images shown in this blog were created by AIP students for their student photoshoot. 13 ghosts costume and make up by AIP instructor Kydra Bopp.