By Samantha
  • hair, makeup, photoshoot, pigtails, braids, crimp, yellow, pop of color

Are you thinking about a career as a makeup artist and wondering if it’s a good idea? Have you always been fascinated by creating new looks and experimenting with new makeup products and colors? Do you like to follow all the trends and figure out how to create them? Then a career as a makeup artist might be right for you.

makeup, hair, photoshoot, vintage, victory rolls, red lip, lipstick, eyeliner, wing, winged eyeliner, 50s

First, let’s look at what it takes to...

By Samantha

Are considering a career as a cosmetologist? It’s an exciting career that lets you help clients feel great about how they look every day! But if you’re like most people, you’ve probably had great experiences with your hair stylist or esthetician, and maybe a bad experience or two, as well. So how can you make sure that you will be one of the great ones?

Actually, there are a few things that will determine what it takes to be a great one, a good one or one that clients will not enjoy doing business with. BEFORE you go to cosmetology school is a great time to do this research.

By Samantha

If you’re considering going to beauty school, chances are you’ve heard about Aveda Institute in Portland OR and Aveda Institute in Vancouver WA. But what exactly is Aveda? And why should the Aveda brand influence where you go to cosmetology school?

Let’s start with five fun facts about Aveda.

  1. Aveda means all-knowledge in Sanskit. The roots of Aveda are planted in Ayurveda, the ancient art of healing in India that takes a holistic approach to life and wellness. Aveda’s founder Horst Rechelbacher was introduced to the science of Ayurveda at a retreat in India in 1970 and integrated Ayurveda in his lifestyle and his salon business model.
  2. The first product ever created by Aveda was Clove shampoo, which is rumored...
By Samantha
  • stylist, guest service, cosmetology, portland, vancouver

Are you contemplating becoming a hair stylist, cosmetologist, makeup artist or esthetician? These are creative, exciting and rewarding careers. However, they are also careers that require “people skills.”  These skills can affect how many clients you get and retain, your referrals and your income, so it’s important to understand what being in a “People Business” means.

Your Customer Experience Is Your Brand

Whether your customer sits in your chair for the first time of the 50th, it’s important that they feel welcome and appreciated. It starts with how you greet them. A warm, personal greeting, a smile, a compliment—these are all things that make a customer feel like they’re in the...

By Samantha
  • student, beauty school, portland, aveda, stylist, peace

If you’re thinking about a career in the beauty industry, it’s wise to know what you’re getting in to. Of course, as with any career plan, you begin with the end in mind. You want to become a cosmetologist. But there’s a lot to do between signing up for classes and getting your cosmetology license. So, what’s it really like?

You Get What You Give

Cosmetology school isn’t easy. You have to learn so many skills and so much information in a relatively short period of time. You’ll learn everything you need in order to have a successful career in the beauty industry…IF you work hard and apply yourself. There will be books to read, homework to do and technical skills to learn. You’ll even learn some biology and...

By Samantha
  • student, questioning, beauty school, cosmetology, beautician

So you’re thinking about becoming a beautician. Good for you! It’s a wonderful career that allows you to express your creativity while earning a great living.  But how do you know if you’re really suited for a career as a beautician?  We put together this list of the personality traits you need to be a top beautician.

1. Friendly and Approachable.

You have to be able to get along with all kinds of people in order to be a beautician. After all, you never know who will be sitting in your chair! You have to be polite, engaging and conversational.

2. Be Professional.

As a beautician, you have to keep a high level of professionalism when you are dealing with your clients. You also have to be...

By Samantha
  • facial, esthiology, institute, aveda, spa
Did you know that most estheticians choose the esthiology profession because they love to help people? They like to work with clients to help them look and feel better. They also like to learn new things, because with all the advancements in skin care, there’s always some new product or technique! If you’ve decided that you want to become an esthetician, congratulations! Now it’s time to determine which school to choose to help you be the best that you can be.
There are many cosmetology schools in the Portland area that offer courses and certification in esthiology. So how do you know which one is best for you? We’ve put together a list of considerations that will help you choose the right school...
By Samantha

What is Beacon?

Beacon is a national competition for cosmetology students in the beauty industry put on by the Professional Beauty Association. It allows students to experience a rigorous program that allows them to grow professionally. Out of thousands of entries, PBA selects 100 finalists in addition to honorable mentions and invites them to attend the Beacon event in Las Vegas. This exciting event is complete with a hair show, workshops, education (and a packed gift bag full of tons of products and tools)!

Aveda Institute Portland Pulls in the Win!

Across both our Portland and Vancouver campus, our students brought home a ton of wins with 7 winners and 10 honorable mentions!

By Samantha

Do you dream of being a hair stylist that doesn’t just follow the trends, but sets them? Do you want to work in a salon that attracts clients that demand the best? Do you want to work with products that respect the environment and have naturally derived organic ingredients? Then you have to be very careful in how you select the right cosmetology or beauty school for you.

You want a school that is invested in YOU and wants to help you achieve the goals and achieve the standards you’ve set for yourself! If you live in the Portland OR or Vancouver WA area, you’ll want to take a close look at Aveda Institute before you make your decision about where to go to beauty school.


By Samantha

Are you graduating from high school and trying to figure out the right career path? Are you tired of working in a dead-end job and want to find a career that’s more fulfilling? Or maybe you’re re-entering the workforce and want a job that will support your family and provide you with a creative outlet. A career in the beauty industry might be right for you, but before you make a decision, it’s smart to do a little homework. 

Here are some important things to consider before you make the leap into cosmetology school.




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